Early programmes up to the end of 2016  involved largely early stage  founders working together in groups supplemented by occasional 1:1 coaching sessions   and the stories on this website are set in that period.

Since 2016 we have focused on running extended  iconicshift programmes  for individual  companies and founders who are either in the scaleup or pre exit phase .

Companies/founders   who have particpated in Iconicshift programmes in the last 9 years include : 

• Rebalance Earth (extended programme)
• Marcela Flores (extended programme)
• Fulhold Pharma (extended programme0 
• Medivet (extended Programme)
• Kynd (Extended programme) 
• ECNAM (extended programme)
• The Confidence Habit (Extended Programme) 
• Lending Works (Extended Progranmme) 
• Token Group (Extended Programme) 
• Maxwellia (Extended Programme)
• Redington (Extended Programme)
• Opus Biological (Extended Programme)
• Octopus Ventures
• Getappoint (early stage)

As we approach the end of 2025 we are  currently supporting 10  founders using  iconicshift , enhanced by an  AI tool that lets us  deliver weeks of coaching in minutes . 

AI is changing the game for all consulting and coaching work particularly for founder led businesses and we are looking to increase our use of it dramatically .

Follow @iconicshift on X for more details as plans develop